From ad spend waste to booked jobs
Paid search rebuild plus landing pages and call tracking that turned spend into scheduled appointments.
−32%
Cost per booked job
1
Dashboard for spend and jobs
Weekly
Pacing and creative reviews
- Customer
- Harbor Home Services
- Industry
- Home Services
- Service
- Paid Ads
- Duration
- 3-month POC → Annual
Harbor Home Services runs residential jobs across a regional service area. They were spending meaningfully on paid search, but too many clicks never became scheduled work. Creative, landing pages, and call tracking lived in separate tools with no shared definition of a booked job.
Challenge
Spend looked busy. Pipeline did not. Keywords and ads were optimized for clicks, not appointments. Landing pages did not match ad promises, and call tracking could not cleanly attribute booked jobs back to campaigns. Leadership needed proof that paid could pay for itself before committing to a larger annual budget.
Approach
SGS rebuilt paid search around booked-job outcomes: tighter keyword and geo structure, creative aligned to landing pages, and call tracking wired into a single dashboard. Weekly pacing reviews kept budget on the campaigns that produced scheduled work. The engagement began as a 3-month POC and converted to annual once cost per booked job moved in the right direction.
Results
Cost per booked job dropped as wasted spend was cut and creative-landing pairs were aligned. Harbor’s team could finally see which campaigns produced jobs — not just clicks — and kept SGS on an annual plan with monthly billing and no boarding fee.
- Lower cost per booked job
- Creative and landing alignment
- Weekly pacing reviews
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